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AI Implementation Comparison

Build vs Buy: In-House AI Team or Implementation Partner?

Should you hire AI engineers and build internally, or work with a specialized partner? This guide breaks down the true costs and tradeoffs.

Quick Answer

Build in-house if AI is your core product and you can invest 12+ months before seeing returns. Partner with a specialist if you need AI to improve existing operations and want production results in weeks, not years.

The True Cost Comparison

Building In-House (Year 1)

  • ML Engineer (senior)€90-150K
  • Data Engineer€70-110K
  • Recruiting & onboarding€30-50K
  • Infrastructure & tools€20-40K
  • 6-12 month ramp-upOpportunity cost
  • Year 1 total€210-350K+

Working With a Partner

  • AI Audit2-4 weeks
  • Implementation6-12 weeks
  • Team trainingIncluded
  • Time to production8-16 weeks total
  • Total investmentFraction of in-house cost

When to Build In-House

AI IS your product.

If you're building an AI-first product company, you need in-house expertise. Your competitive advantage depends on it.

You have 12+ months and deep pockets.

Building a competent AI team takes time. Recruiting, onboarding, and the first failed experiments are part of the process.

You need continuous, rapid iteration.

If your AI needs to evolve daily based on user feedback, an internal team provides the tightest feedback loop.

When to Partner

AI improves your existing business.

You're not building an AI product—you're using AI to make your operations faster, cheaper, or more accurate.

You need results in weeks, not years.

A partner with experience can deploy production AI in 8-16 weeks. An internal team needs 6-12 months just to get started.

You want to minimize risk.

Partners have done this before. They know the failure modes, the shortcuts that don't work, and the patterns that do.

You're not sure where to start.

An AI audit identifies the highest-ROI opportunities before you commit resources. Build confidence before building systems.

The Hybrid Approach

Many of our clients start with a partner engagement and eventually build internal capabilities. This is often the smartest path:

  • Partner implements first AI systems, proving value
  • Your team learns by working alongside the implementation
  • Knowledge transfer builds internal capability
  • Retainer support as you transition to self-sufficiency

The Bottom Line

Building in-house makes sense when AI is your core business. For everyone else, partnering gets you to production faster, at lower cost, with less risk. And you can always build internal capabilities later, informed by real production experience.